develop a shopper marketing product campaign of Balmex diaper rash cream,You will present this campaign in a PPT presentation.
Your presentation will consist of the following elements:
Descriiption of your targeted shopper
Identification of the need you are trying to solve
Describe at least three consumer behavior theories which you pulled from in order to develop your “in-store” presentation.
Identify the “occasion or situation” which the consumer finds themselves in which your “in-store” presentation helps to help with.
Identify the shopper values which are being addressed by your presentation
Identify all of the elements of your display which help you to develop an effective solution for the shopper
Identify one element which could be added or taken away which would make your solution suited to solving a different shopper need.
Your PPT should contain no more than 4 slides including an introduction, reference, and end slide. Each slide should contain no more than eight (8) lines. All
other materials should be in the notes section. Each slide should contain an image which helps to explain the slides materials.
The presentation should not contain hyper-links, animation or sounds. There is no reason to worry about slide transitions, etc. The goal is to express your
knowledge of the shopper marketing process not your skill at developing a PPT presentation.
