This an MBA course called Operations and Project Management, and I have chosen PHD writer to get the best quality for this presentation as it worth a lot of marks for me.
The paper is about Product and Service innovation, so I chose the HR Recruitment Process inside Qatar Airways Company as the main idea of the paper
Each question must have 2 figures in it, so total of 10 figures and explain the things mentioned in them.
The chapter included from the book for the paper is chapter 3 as I have attached it.
Harvard Referencing style.
Word count: 1000 – 1200 words.
Each question of the five questions should have at least 220 words
The Context
Customers want innovation. The businesses that provide it can succeed to a greater degree than their competitors that are content to offer the same things (or services) to their customers created in the same old way.
Hence the mantra for CEOs: “innovate or die”.
Organizations such as Google, Amazon, Netflix, Airbnb, Apple and Dropbox are successful because they have refreshed the idea of what their markets want.
The innovation activity is about successfully delivering change in its many forms. Being good at innovation has always been important – what has changed in recent years is the sheer speed and scale of innovation in industries all over the world.
Innovation processes are also increasingly complex. With inputs from different levels and department within an organization and increasingly from a wide variety of external sources, increasingly, operations managers are expected to take a greater and more active part in service and product innovation.
The Task
Subject: HR Recruitment Process in Qatar Airways
Establish how ‘innovative the organization is’ or indeed whether it is not ready to innovate.
Drawing on guidance from Chapter 3 ‘Product and Service Innovation’ of the core textbook you are expected to detail:
1- The strategic role of product and service innovation – if it exists – in the chosen organisation.
2- Where they exist, are the product and service innovation process objectives specified?
3- Is the product and service innovation process defined?
4- Are the resources for developing product and service innovations adequate?
5- Is the development of products and services and of the process that created them simultaneous?
1. The strategic role of product and service innovation – if it exists – in the chosen organisation.
A business’s products and services are how markets judge it: they are its ‘public face’.
Innovation is all about doing things differently. That is why product and service innovation is so important. It involves changing what is offered to customers in some way, in addition to using ‘creativity’ and ‘design’, terms that have similar but different meanings. Creativity is the use of imagination or original ideas; it is an essential ingredient of innovation, which means doing something new. The design activity transforms innovation into a practical proposition by defining its looks or arrangement.
Innovation often follows an S-shaped progress, where, in the early stages of the introduction of new ideas, relatively small performance improvements are experienced, but, with time, performance increases, and eventually levels off. A further strategic perspective on innovation is the difference between incremental and radical innovation. It is a distinction, together with that between ‘architectural’ and ‘component’ knowledge in the Henderson–Clark model. Yet, at its most basic, the innovation activity is a process that involves many of the same design issues common to other operations processes.
Apply the below on HR Recruitment Process in Qatar Airways
Innovation, design and creativity on HR Recruitment Process in Qatar Airways
Use Figure 3.2 (attached from Chapter 3) The relationship between creativity, innovation and design on HR Recruitment Process in Qatar Airways (apply on the subject. Please don’t copy and paste from the book)
Use Figure 3.3 (attached from Chapter 3) The innovation S-curve on HR Recruitment Process in Qatar Airways (apply on the subject. Please don’t copy and paste from the book)
The Henderson–Clark Model (no need to draw figure just explain it for Qatar airways HR recruitments subject)
Product and service design innovation as a process on HR Recruitment Process in Qatar Airways
2. Where they exist, are the product and service innovation process objectives specified?
The performance of the innovation process can be assessed in much the same way as we would consider the outputs from it. The quality of the innovation process can be judged in terms of both conformance (no errors in the offering) and specification (the effectiveness of the offering in achieving its market requirements). Speed in the innovation process is often called ‘time to market’ (TTM). Short TTM implies that the offering can be introduced to the market frequently, achieving strategic impact.
Dependability in the innovation process means meeting launch delivery dates. In turn, this often requires that the innovation process is sufficiently flexible to cope with disruptions.
The cost of the innovation process can be thought of both as the amount of budget that is necessary to develop a new offering and as the impact of the innovation on the cost of delivering the service or product on an ongoing basis. Finally, the sustainability of the innovation process considers the impact on broad stakeholder objectives
Encompassed within the ‘triple bottom line’ – people, planet and profit.
Apply the below on HR Recruitment Process in Qatar Airways
What is the quality of the innovation process?
What is the dependability of the innovation process?
What is the flexibility of the innovation process?
What is the cost of the innovation process?
Apply Figure 3.6 from chapter 3 attached to the subject Please don’t copy and paste from the book
What is the sustainability of the innovation process?
3. Is the product and service innovation process defined?
To create a fully specified service or product offering, potential designs tend to pass through a set of stages in the innovation process. Almost all stage models start with a general idea or ‘concept’ and progress through to a fully defined specification for the offering, incorporating various service and product components. In-between these two states, the offering may pass through the following stages: concept generation, concept screening, preliminary design (including consideration of standardisation, commonality, modularisation and mass customisation), evaluation and improvement, prototyping and final design.
Concept generation
Apply the below on HR Recruitment Process in Qatar Airways
‘Lead users’ and ‘harbingers of failure’
Ideas management
Concept screening
Preliminary design
Design evaluation and improvement
Prototyping and final design
Apply figure 3.7 with table 3.1 to the subject (Please don’t copy and paste from the book)
4. Are the resources for developing product and service innovations adequate
To be effective, the innovation process needs to be resourced adequately.
Apply the below on HR Recruitment Process in Qatar Airways
Is there sufficient innovation capacity?
Should all innovation activities be done in-house?
Is appropriate technology being used in the innovation process?
Apply figure 3.9 to the subject (Please don’t copy and paste from the book)
5. Is the development of products and services and of the process that created them simultaneous?
The outputs from the innovation, in the form of new service and product offerings, are important inputs into the processes that create and deliver them on an ongoing basis.
Therefore, it is often best to consider these in parallel rather than (as more traditionally done) in sequence. Merging the innovation process for new service and product offerings with the processes that create them is sometimes called simultaneous (or interactive) design. Its key benefit is the reduction in the time taken for the whole innovation activity. In particular, four simultaneous design factors can be identified that promote fast time to market. These are: routinely integrating the design of the product-service offering and the design of the process used to create and deliver them; overlapping the stages in the innovation process; the early deployment of strategic decision making to resolve design conflict; and an organisational structure that reflects the nature of the offering.
Apply the below on HR Recruitment Process in Qatar Airways
Integrating the design of the offering and design of the process
Overlapping the stages of the innovation process
Deploying strategic intervention and resolving conflicts early
Organising innovation processes in a way that reflects the nature of the offering
Apply figure 3.10 to the subject (Please don’t copy and paste from the book)
