Porter (1996) argued, “Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value. But the essence of strategy is in the activities – choosing to perform activities differently or to perform different activities than rivals. Otherwise, a strategy is nothing more than a marketing slogan that will not withstand competition.” Does this 20+ year-old concept offer an effective understanding of the relationship between strategy and decision making in today’s organizations? Why or why not?
Consider Powell’s (2017) diligence-based strategy, Kim and Mauborgne’s (2005) blue ocean strategy, and Porter’s (1996, 2008) strategy theory. Which do you believe is the more effective to achieve competitive advantage in organizations today? Why?